NUTRIBE Founders
Meet the People Behind the Vision
Driven by experience, where passion aligns with purpose in health and education
At NUTRIBE, we believe the best communities are built by those who’ve lived the challenges, learned the lessons, and want to share the wins. Our business founders, Katarina Cepinova and Ryad Khodabocus, bring a combined 30+ years of experience in health, education, and people development, and a shared passion for helping practitioners, the public, and businesses thrive together, in a vibrant ecosystem that fosters connection, growth, and meaningful impact.
Ryad Khodabocus
Integrative Health Practitioner | Functional Medicine Health Coach | Trauma-informed Practitioner | Speaker
Ryad is a specialist in Integrative Health, Naturopathy, Functional Lifestyle Medicine, and Trauma-Informed Care. He holds a Master’s in Psychology of Health and Management, with distinctions in Naturopathy, Nutrition Therapy, Energy Medicine, and advanced coaching, and has over 17 years’ experience supporting individual and community wellbeing worldwide.
He has led award-winning grassroots initiatives and worked alongside high-profile figures, including His Royal Highness The Prince of Wales and Her Royal Highness The Princess of Wales.
In 2019, he was personally acknowledged by the late Queen Elizabeth II for his service. He was further named as one of the UK’s “21 Leaders for the 21st Century” under 40 by media outlets and the Prime Minister’s Office and recognised as Young Sacred Activist of the Year by the St Ethelburga Centre for Peace and Reconciliation in London.
Ryad’s wellness programs have impacted thousands, combining mental health education, community sports, Qigong, woodland walks, and initiatives supporting youth and women’s leadership.
With over 500 published articles and a few BBC appearances, he is a well-respected voice in community wellbeing.
Whether coaching clients, consulting with doctors on Medically Unexplained Symptoms, or delivering training, Ryad focuses on full-spectrum wellbeing—addressing nutrition, movement, sleep, stress, emotional resilience, and societal and ecological connection.
“Wellbeing is a full-spectrum journey. It’s about energy, balance, community and connection.”
Katarina Cepinova
Registered Nutritionist | Naturopath | Health Coach | Educator | Mentor | Public Speaker
Katarina is a nutritional therapist, senior lecturer, and mentor specialising in naturopathic nutrition, functional medicine, and practitioner development. An Oxford graduate with 15 years of leadership and management experience, she connects strategic thinking with holistic health principles.
Her career began in business, where she gained expertise in leadership, systems, and strategy before following her true calling in natural health. Retraining as a Nutritional Therapist, she has worked across clinical practice, corporate wellness, and education, empowering individuals to achieve sustainable wellbeing and practitioners to build purposeful careers.
Over the last decade, Katarina has delivered workplace wellness programmes that reduced sickness absence, mentored hundreds of practitioners, and contributed to supplement development and practitioner training across the UK. Her teaching as a senior lecturer has shaped the next generation of naturopathic professionals, integrating functional medicine principles with practical application.
Widely respected for her clarity and grounded approach, Katarina combines clinical insight with educational leadership and strategic acumen. She supports practitioners at every stage, whether building confidence in clinical skills, expanding practice reach, or aligning professional growth with personal values.
Approachable yet deeply knowledgeable, Katarina’s work focuses on connection, sustainability, and impact and has a knack for helping practitioners and communities thrive through health, education, and purposeful practice.
“Health isn’t about quick fixes, it’s about empowering people with the tools to take control.”
NUTRIBE’s Impact
Throughout their careers, both Katarina and Ryad saw the same gap: talented practitioners struggling to start, find confidence between knowledge and practical work, and grow, while the public searched for trusted support and was unsure how to evaluate their options, and all without mentioning businesses that couldn’t easily find and connect with the right experts.
Nutribe was born to change that, creating one place where all three groups can find each other, learn, support, and thrive.